Instagram teams up with Spotify, add songs to your playlist with just a click

In a move that further integrates music with social media, Instagram and Spotify have announced a new partnership allowing users to seamlessly add songs from Instagram stories directly to their Spotify playlists. This collaboration promises to enhance the social media experience by making music discovery and sharing more interactive and convenient.
The ability to add songs to Spotify directly from Instagram is now launching worldwide. To access it, ensure both apps are updated to their latest versions on your device.
With this new feature, Instagram users can post stories that include Spotify links to tracks, albums, or playlists. Now, instead of manually searching for songs on Spotify after seeing them in a story or pose, users can simply click an “Add to Playlist” button embedded in the story. This instantly saves the song to their Spotify library or a playlist of their choice. The new button is conveniently placed next to the music player, allowing users to listen to a preview before saving the track.
To use this new feature, users need to connect their Spotify account to Instagram. Any songs added through Instagram will show up in the “Liked Songs” playlist and under the “Your Library” tab on Spotify. This feature will be accessible on both iOS and Android devices.
This integration is significant for both platforms. Instagram, which already allows users to share music clips in Stories, adds a new layer of interaction by turning passive discovery into active engagement. Spotify, in turn, benefits from enhanced visibility on one of the world’s most popular social media platforms, potentially driving higher streaming numbers.
For users, the feature makes music exploration easier. Instead of passively hearing a song clip in a story, users now have a quick and effortless way to add tracks to their playlists. This is especially useful in a time when digital platforms play a crucial role in discovering new music and fostering personal taste.
This partnership could hint at more collaborations between Spotify and Meta, Instagram’s parent company. Potential future developments may include deeper integration with Reels or even in-feed posts, allowing for further blending of music and social experiences. It also aligns with a broader trend where social media and streaming services are increasingly becoming interconnected, breaking down the barriers between consumption and creation.